FOR IMMEDIATE RELEASE
Contact : Jake Wengroff
pr@abiresearch.com
ABIRESEARCH
.
COM
69 Hamilton Avenue
Oyster bay, New York 11771
516-624-3113 ! Fax 516-624-3115
Not All RFID Vendors Ready for the Wal-Mart Challenge,
Claims ABI
Game theory describes the "winner's curse:" a winner's
remorse after a favorable outcome. A similar fate may
lie ahead for many RFID vendors after fi nally achiev-
ing what they so long have wanted: Wal-Mart's push
for RFID adoption. This is a clear driver of primary de-
mand for RFID a long-standing goal for the dozens of
companies marketing RFID readers, tags and software.
Recent fi ndings included in a study by technology mar-
ket research fi rm ABI indicate that the rewards are high,
with annual revenues set to break the $3 billion mark in
just a few years.
Wal-Mart is not the only recent large-scale announce-
ment in the RFID industry. Similar plans by the US De-
partment of Defense and UK-based retailer Tesco have
given the RFID industry a further boost, confi rming that
this technology is not just a passing fad. However, even
with such high-profi le organizations radically boosting
primary demand, the battle for secondary demand has
yet to begin, according to recent research by ABI.
"Only companies that have the right blend of
continued innovation and proven implemen-
tation will thrive in this market," explains
Edward Rerisi, Director of Research at ABI.
"RFID vendors must understand the technol-
ogy and the unique demands of each custom-
er, which can take years to develop."
ABI's latest research on RFID indicates a
slight dichotomy in the RFID space: com-
panies that are champions of innovation and
those that are established implementers. Who
will be successful is anyone's guess.
"Intermec, Texas Instruments, Tagsys, and
EM Micro have tens of millions of RFID tags
in the fi eld, serving to establish their presence
in the market," explains ABI senior analyst
Erik Michielsen. "Recently, however, companies like
Alien Technologies and Matrics are more synonymous
with innovation, cementing their foundation in high-
growth market segments."
A key fi nding of ABI's research is that not all RFID
vendors will be ready to meet Wal-Mart's mandate of
system accuracy, performance and scale in the short
timeframe allotted.
ABI's report, "
RFID: Emerging Applications Driving
R&D Investment and End-User Demand
," follows the
technology for applications including asset manage-
ment, supply chain management, and point-of-sale. The
study breaks down RFID standards, applications, and
vertical markets, and provides marketplace forecasts
through 2008. Reader shipments and revenue are pro-
vided, as well as data on different RFID transponder
and component markets. In addition, selected RFID
vendors, integrators, developers, and IC manufacturers
$4
$3
$2
$1
$0
2002
2003
2004
2005
2006
2007
2008
Year
Total RFID Market Value
World Market: 2002 to 2008
(Source: ABIresearch)
Re
v
e
nue ($ Billions)
Moderate
Aggressive
Oyster Bay, NY - November 19, 2003
FOR IMMEDIATE RELEASE
Contact : Jake Wengroff
pr@abiresearch.com
ABIRESEARCH
.
COM
69 Hamilton Avenue
Oyster bay, New York 11771
516-624-3113 ! Fax 516-624-3115
Not All RFID Vendors Ready for the Wal-Mart Challenge,
Claims ABI
continued from previous page...
are analyzed, along with their various technologies and
product offerings.
Additional information on the RFID landscape can be
found in an upcoming report from ABI, "
RFID Ven-
dor Assessment: Analysis of Major Players' Strategies,
Positioning, and Technologies
." This study examines
the leading RFID companies and , their solutions and
their ability to provide solutions required for Wal-Mart's
RFID mandate.
ABI is a N.Y.-based technology market research fi rm
founded in 1990. ABI publishes market research and
technology intelligence on the wireless, automotive,
electronics, broadband and energy industries. Details
can be found on the web at
abiresearch.com
or by call-
ing 516-624-3113.
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